We do this for life.

Exercise has the greatest power to determine
how long and how well you will live out
the rest of your life.

It will be subtle at first,
until it’s not.

By about the age of 75 most people can expect a significant reduction in both muscle mass and physical activity level. For most of us this last decade–what we call the Marginal Decade–should be the best, most fulfilling decade of our lives. We should be enjoying the rewards of years spent working hard. We’re surrounded by kids and grandkids. We have the means to travel and immerse ourselves in our hobbies. Instead, we retreat and become less and less involved in the lives of people we love. The state of our Marginal Decade is not inevitable or pre-determined by genetics.  If you want to secure a better path for yourself, for your family you need to prepare. And not just prepare, but prepare with the same focus of an athlete.

Except your sport is life.

We do this for life.

Finally,
private member training
with specificity.

Our private coaching program empowers Members to start training with a specific purpose: fixing aim on the Centenarian Decathlon. By doing so, we can make every decade better as well. Members learn, with great precision, exactly what kind of fitness they need to build, measure, and maintain at each stage of life. Beginning with a series of proprietary testing and assessments, daily coaching, and data analysis – we invite Members to become a different type of athlete altogether:
an athlete for life.

Introducing

the Centenarian
Decathlon

Frequently asked Questions

What exactly is the 10 Squared program?

10 Squared is a private member training program conceived for one clear purpose: to help you train today, with the specificity of an athlete, for maximum physical capacity over the decades ahead. Our program utilizes the Centenarian Decathlon framework—strategic, measurable, and highly individualized—to extend and enhance your physical capabilities into your later years.

This isn’t working out for the sake of fitness. It’s about engineering your Marginal Decade—those final ten years of life—so they’re defined by autonomy, strength, and resilience. The approach is rigorous. The plan is personal. And the aim is nothing less than maximizing the length and quality of your life, one thoughtful training session at a time.

How does it work day to day?

The 10 Squared program offers a carefully tailored, high-touch experience designed to build enjoyable habits and robust capacities for years to come. It begins with a private, two-day immersion at our Austin facility—The Lab—where our elite team conducts comprehensive diagnostic and performance assessments. These in-person touchpoints recur biannually, ensuring longitudinal insights and precise calibration across all areas of your physical function and resilience.

Between visits, your dedicated coach orchestrates a fully bespoke training protocol—each rep, every set, every session designed exclusively for you. Progression is grounded in data and continuously refined to align with your shifting demands, preferences, and constraints. Communication is ongoing and discreet, anchored by weekly video debriefs and day-to-day coaching interactions within our secure platform.

Who is this program designed for?

We do not have a typical member, and our members defy categorization—ranging from their 30s to their 70s, with a balance of women and men—all united by a shared commitment to a life of physical autonomy —now and in the decades to come. What they have in common, however, is an understanding that training specificity determines long-term success and provides the greatest chance of a long and healthy life.

Is it too late for me to start?

No. The goal is not to add years for the sake of it—but to make your later years stronger, more capable, and more autonomous. In fact, the closer you are to that Marginal Decade, the more urgent and impactful this work becomes. We’ve seen members in their 60s and 70s make remarkable progress—not because they’re chasing youth, but because they’re investing in freedom and function.

Am I too young to need something like this?

Not if you understand the value of compounding. The earlier you begin building strength, metabolic health, and resilience, the greater the dividends—decades from now. For members in their 30s and 40s, this is about laying the foundation to do extraordinary things later in life. The opportunity is to live better, for longer.

How does the program address past injuries or physical limitations?

Injuries—past or present—are not treated as obstacles, but as essential inputs. From our first assessment, we determine how your musculoskeletal history shapes your movement patterns, limitations, and risks. That insight becomes part of the foundation we build upon together. Injury rehabilitation isn’t an afterthought or an additional chore —it’s deliberately and creatively woven into your program with the same precision and intent devoted to every other element of your training.

To the extent that any musculoskeletal injury history impacts the program, we gladly incorporate and guide the process of diagnosis, investigation and (often) in-person treatments for these conditions within our program scope – using either our own 10 Squared practitioners, or trusted clinical providers, in parallel, closer to your home location.

Do I need to live in Austin—or even in the U.S.A. —to participate?

Not at all. While the program begins with an in-depth, in-person experience at our private facility in Austin—and includes biannual visits for reassessment—your ongoing coaching and support are delivered seamlessly, wherever you are in the world.

Our members live across North America, Europe, Asia, and South America. Many travel frequently or split time between multiple residences. The program is designed to move with you—adapting week to week to your location, business schedule, family commitments and real-world constraints, for maximum consistency.

Do I need to have a personal trainer?

No. Every aspect of your physical programming is written and overseen by your dedicated 10 Squared coach. You don’t need a trainer on-site.

That said, many of our members do work with longtime trainers they trust. When that’s the case, we’re happy to collaborate—aligning everyone around your investment in the 10 Squared strategy and with your long-term goals.

What is the investment to join 10 Squared?

The annual membership is USD $75,000. There are no additional fees or taxes applicable.

How can I learn more or request membership?

Simply complete the “Join Waitlist” form. A member of our team will be in touch to coordinate availability of places, next steps, and more detailed logistical information if you choose to proceed.

What Our Members Say:

I haven’t previously felt like I had any support or direction related to my health and fitness, but now I have a full team around me. The program has made a difference both physically and mentally. It has been critical to my short term and long-term physical goals. The 10 Squared team has exceeded my expectations and is incredibly knowledgeable. It’s hard to put into words the impact you will have on my life. This program delivers the valuable outcomes.

Jay

53 yo, Chairman and CEO

I was skeptical that a virtual model at this price point would meet my expectations. But because of 10 Squared, I’m the strongest I’ve ever been in my life and feel like I’m just getting started.

I really feel like everyone is rooting for me and appreciate that the team will continue to raise the bar. You have something really special here. I am all in.

Elise

47 yo, VC and Charity Director

I’m so excited to work with you all. The 10 Squared program has been everything I was hoping for and more. It has been so cool to see the progress that I’ve made…  my VO2 max increased from 33.0 to 39.4 in six months.  It’s incredible!

Shirley

69 yo, Attorney and Grandmother

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